How Candidates Can Brand Themselves

by Rich DeMatteo on August 12, 2014 · 0 comments



While selling a product or a service for a business may seem incredibly straightforward, selling ourselves is an entirely different matter. As this is naturally much more personal, we can find it difficult to present our character, our goals and our skills in the best light – without appearing arrogant or conceited.

So, it should come as no great surprise that one of the biggest difficulties job candidates face during applications and interviews is self-branding and self-promotional. Thankfully, there are a number of powerful ways to dispel the myth of the “nervous applicant” and create a powerful “brand” which will leave a lasting impression.

The CV and the Cover Letter

Before you even get to that looming interview chair in the boardroom, you’ll have to craft the perfect cover letter and CV first. This can be thought of very much like a personal “billboard” that will display all of the relevant information and skills for the intended job in question. Still, there are a few mistakes that should be avoided.

An overabundance of detail can be unnecessary; longer descriptions may actually detract from the skills that are presented. Additionally, words such as “motivated”, “driven” and “diligent” are some of the most overused in the industry. These again should be used sparingly (if at all). A CV should be kept short, relevant and to the point – do not go over two pages where possible. The reader will appreciate the alacrity and the chances of landing a subsequent interview will dramatically increase.

First and Lasting Impressions

An interview is perhaps the most stressful time during the entire hiring process – this one meeting and presentation of yourself is the barrier between getting the job you want and walking out of the boardroom disheartened and rejected. There are two main categories to address that will help to land a sought-after role.

Physical appearance is critical. However, it can be a mistake to assume that a suit and a tie are always necessary. Instead, the wardrobe should revolve around the type of position. While a suit is likely to be ideal for a role in banking, applying for an entry-level position in telesales can often equate to a comfortable sweater or polo shirt. Always aim for the most appropriate wear where you’re aware of the dress code – when in doubt, go smart.

Secondly, nervous applicants can make the mistake of talking too much. While some think that this portrays confidence, the truth of the matter is that the interviewer can quickly become bored. So, silence is indeed golden when appropriate. This will naturally not apply when the applicant is asked any pertinent questions.

Small Tools to Make a Big Impact

You should always look at the way you present yourself and your work as a form of personal sales. In other words, a handful of important questions need to be asked such as:

  • What image needs to be portrayed?
  • How realistic is the role in question?
  • What skills are the most relevant?

In this case, knowledge will very much equate to power. Still, leaving a lasting impression is one of the most potent ways to secure a further interview or the role itself. Novel ideas such as leaving a bespoke business card or even handing out personalised pens such as those offered by The Pen Warehouse are excellent tools to employ. While these ideas may seem a bit commonplace, the truth of the matter is that such novelties may very well provide the “spark” necessary to rise above the other applicants.

Personal branding is an important tactic that some of the most successful businessmen and women have used for decades. Creating a strong persona, adapting to the interview at hand and finding a novel idea to create a lasting impression are all ways to secure what may very well be the job of your dreams.





The First 90 Days: Why Temporary Staffing Is A Permanent Solution for Small Business

90 days: that seems to be the magic number of days that a new hire gets to prove his meddle. It is both a honeymoon period and a trial period all rolled into one. During that time, the newbie is given the benefit of the doubt, whatever benefit there is in doubt. He can make […]

August 6, 2014 0 comments READ MORE →

12 Things to Stop Doing Immediately If You Want A Job

Maybe you’ve been unemployed for a while.  Maybe you’re a brand spanking new college grad (congrats by the way).  Or maybe your current jobby is so painful that everyone around you feels the pain. Let’s jump right in, shall we?   12.  Stop Procrastinating Applying to jobs is the suckiest, isn’t it?  Only thing worse […]

August 4, 2014 0 comments READ MORE →

5 Expert Tips to Reduce Employee Turnover

Successful businesses are able to keep their employees happy long-term, as this encourages continuity in the company’s day-to-day operations. Unfortunately, only 19 percent of workers feel truly satisfied with their careers and that is preventing many organizations from meeting expectations. An increasing number of companies are now studying the determinants of job satisfaction to help them create […]

July 30, 2014 1 comment READ MORE →

Does Your Business Need to Recruit a Health & Safety Specialist?

The health and safety of a company’s employees is one of the most important issues facing modern businesses, from a financial as well as wellbeing standpoint. With this in mind, as a small business owner or operations manager of a larger company you may well have considered whether or not to recruit a full time […]

Related Posts Plugin for WordPress, Blogger...
July 18, 2014 0 comments READ MORE →