Thank You For Not Hiring Me, Chipotle

by Rich DeMatteo on June 5, 2012 · 15 comments

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Bianca Cadloni is a social media specialist at Cactus (full service advertising agency), in Denver. You can tweet her at @BCadloni.

 

 

 

 

Remember me? My name is Bianca, but I’ve been dubbed “Chipotle Girl” by the internets. I’m one of many in the growing trend of Hire Me Campaigns. I was trying to land a “dream job” with Chipotle in September of 2011, but any place that would have hired me would have been my dream job.

Image from Bianca's Hire Me Campaign

What drove me to try a Hire Me initiative, was the success of my friend’s campaign for Turner Broadcast in Los Angeles. When the right job posting came to my attention, I went for it. Chipotle was looking for a social media coordinator, and I knew I could go above and beyond their expectations. My Hire Me Chipotle cost me $25 dollars for WordPress web hosting, but the life lessons I learned were priceless.
I didn’t get the intended reaction out of Chipotle, but I wasn’t expecting an interview. If anything, I thought I would have a cool story to tell down the line. In this job market, the only way to get noticed is to stand out. The outpouring of support was overwhelming, and I had people pushing my message to Chipotle daily. They were aware of me, but chose not to interview me.
The internet was quick to judge my campaign as a failure, but I disagree. I may not have received the position, but that doesn’t mean I failed. What defines a failure to me, is someone who doesn’t learn from their experiences. After five weeks, and not so much as a peep from Chipotle, I disbanded my campaign and set my sights on my true passions. I got the message that they weren’t interested, and invested my passion for social media back into my degree: advertising.
If you had asked me in college if I would be working at the advertising agency in Denver I admired most after I graduated, I wouldn’t have believed you. In fact, as I type this, I am still in shock that I landed here. Around the time of disband, my current company was seeking a social media intern. Because I had branded myself for employment with Chipotle, I was able to stand out in the hiring process. I was offered the position, and started my internship in December, and it was as if everything clicked for me.
They say if you love what you do, you will never work a day in your life. For me, even unpaid, I loved coming in to the office. Through hard work and determination, I was hired as a social media specialist in March. Looking back on my campaign, I never thought I would have ended up in my ultimate dream job.
I am so glad my current company saw in me what Chipotle didn’t bother to discover. I wouldn’t have gotten where I am today without taking a leap of faith into the unknown. Thank you for not hiring me, Chipotle! I cannot thank you enough for changing my life for the better!
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10 comments
RodzillaReviews
RodzillaReviews

Glad to hear you landed the job you really wanted. I understand the initial disappointment, but are you holding on to a grudge? I wouldn't blame you, I just personally  couldn't stay mad at those carnitas. 

bcadloni
bcadloni

Thanks to everyone's support. If you want to get in touch with me, feel free to tweet me @bcadloni : ) I'd love to hear from you.

CheElizaga
CheElizaga

This is awesome, Bianca. Thank you for sharing your story. I have so many friends discouraged throughout their job search without realizing that there are much bigger, better opportunities lying ahead. I was previously unaware of this "failure" of a campaign, but to those critics I shout "Boo hoo, haters!" I love that you put yourself out there, and kept truckin' on despite negative feedback. I don't know if I would be as strong ;) As @ResumeStrategy wrote, Chipotle clearly doesn't understand the weight of social media to have delivered such a response. So congrats on your new position. Can't wait to see bigger, better things from you in the near future!

 

Warm regards,

Cheryl "Ché" Elizaga

@CheElizaga

ShawandaGreene
ShawandaGreene

I think it's awesome that you put yourself out there. And as you indicated in your post, embarking on the Chipotle Hire Me Campaign made for an excellent story.

ReneeColgate
ReneeColgate

Congrats Bianca! What was your lesson learned, not to mention the name of the company where you would like to work? I notice you didn't state the name of your current employer. Or was the lesson learned to focus your hire me campaign on a small to medium company? 

Alejandro Avila
Alejandro Avila

Some companies can‘t think out the box they can’t get the aptitude factor! Congrats and great job on your campaign and landing your new job. Love the Story.

annedreshfield
annedreshfield

Congratulations, Bianca! It certainly sounds like this was where you were meant to be. It's hard to believe Chipotle didn't get the point of your campaign, but it all turned out well in the end. :) Hope you love your new job! 

ericajmoss
ericajmoss

Go on with your bad self, Bianca! So glad to hear you're loving the new gig.

ResumeStrategy
ResumeStrategy

I remember retweeting your campaign and getting a "we have 10,000 other people who want to work here too" response from Chipotle. Not only don't they get social media, but they seriously don't get employer branding. Congratulations on your narrow escape and much, much better landing place.