If you have no idea what SEO stands for it is time to learn. Search Engine Optimization helps anyone who is searching for a specific person, item, idea, or service online locate exactly what they want. Understanding how SEO works will make it easier for you to find the job of your dreams and may help companies who think you would be a great fit find you, even if it is in a field you haven’t previously considered.
Lessons from Experts
For those who are new to the concept of SEO, it can be beneficial to take the time to dive into the resources provided by experts in the field. Companies like Searchbloom create SEO campaigns for businesses and have several free tools and blog posts that can help job seekers learn more about the field.
There aren’t a lot of companies that are targeting consumers or individuals outside of the marketing field in an effort to teach them about the intricacies of SEO. However, every technique that is applicable to a marketing firm, corporation, or website is also useful in learning how to use the system to your benefit.
There are two ways people typically search for something online. At first, they will write one or two words that are key to their concept. These are keywords. For example, if you are looking for a new job as a teacher you might search for “teacher jobs”. This is a short tail keyword and the least specific type of search phrase.
In order to get better results, you will need to be more specific in the type of request you make. Queries with three or more words are considered long tail keywords and are how you specifically target exactly what you are looking for. To continue with the previous example, you would type in “elementary teaching jobs in Alaska” in order to find only those jobs that were relevant to your skill set and geographic demands. The more specific you are in describing what you want, the easier it will be to find.
SEO is beneficial to job seekers in other ways. If you are actively looking for a new job, it is likely that you are also interested in being found by companies who are interested in your specialty. The only way to be found, other than a personal recommendation, is via the search function of social networks or individual search engines.
By taking the time to optimize your professional website, LinkedIn profile, and other social media profiles you can help the people who need what you do find their way to you. Alternatively, failing to do this may make it more difficult for prospective employers to learn more about you in an interview and lead to a rejection instead of a new position.
It can be daunting at first to dive into the inner workings of SEO, especially if you have not previously seen it as applicable to your field. However, it is useful and even vital for everyone who spends any time online because knowing how to locate exactly what you want will allow you to spend your time more efficiently. It will also have the bonus of teaching you how to make yourself easier to find in the future.