Everyone knows that content is king, and at the very top of that royal pyramid is video content. Pictures speak a thousand words but video can speak a hundred thousand in a lot less time. There is something about video content that really captures our attention if it’s done right, and if you’re not currently using it to recruit, you are sorely missing out.
Video product creation can feel quite daunting if you don’t have a dedicated team, however, there are ways to create successful videos without hiring a professional video team. For example, with Bynder.com you can create on-brand videos easily with preset overlays and settings, and easily adapt and change these when you need to. You don’t need to have someone who is trained in video creation as it is all very self-explanatory and creating a video can be done incredibly quickly and professionally.
Perhaps you want to use video to show off your candidates and really stand out. You can create a template, which can then easily be infilled with each person’s photo and details, even by someone who doesn’t have a background in video production. As the system is integrated with sites such as YouTube, Facebook, and Instagram, you can upload the videos directly and set up paid ads. You can also use the built-in performance data to effectively A/B test and analyse the performance of your videos, to help you better hone your campaigns.
How you can utilise the video
Any brand and any company could benefit from marketing through video. For example, you may want to put together a short video explaining your services and how you can help businesses who are looking for their next hire. If you have special offers or promotions on, you can create a video showing these and get them shared on your social media platforms. Or perhaps you want to use it as a way to highlight your recent successes – creating branded videos illustrating case studies and successful hires, that will hopefully entice both companies looking to hire, and people looking to make the next move in their career.
Finally, you could use it as a way to showcase some of the potential clients on your books. A snappy video showing their key skills and headlines and the types of things they are looking for could be a great thing to send to hiring managers and encourage them to look at something a little more exciting than a resume.
Videos are a great way to make your agency stand out above others, but don’t let a lack of video team or time get in your way. By using video production software that makes it simple and speedy to put together eye-catching videos, you are able to reap all the benefits that come with video content creation, but without the headache that often comes from having to create something from scratch.
