How to Use the New Facebook Profile to Get Hired

by Rich DeMatteo on December 19, 2010 · 33 comments

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Facebook has once again evolved and updated the way we share our lives with the world.  The most noticeable change sees Facebook taking the last five tagged pictures of you, and placing them near the top of your profile page  I’m sure that mostly everyone reading this post is well aware of this already, but here’s an example:

Not everyone loves this added feature, as not all tagged pictures are flattering.  I suggest double checking those privacy settings to make sure private pictures still remain private…especially with this new feature.

Using the New Facebook to Advertise Your Job Search

For job seekers, this new feature creates a pretty cool opportunity to advertise their job search and let all of their “friends” know exactly what they are looking for!  To get an idea of how this might work, check out what I’ve created for my own profile page:

When my Facebook connections took notice of the above image I created, the messages began flowing in almost instantly.  A few people wanted to know what Corn on the Job is,  some wanted to know how I did it, and others just popped me a message to say it was “cool”.

The image on top of my Facebook profile creates a buzz around my blog and it does this for free.  I smell a success sandwich.

Are your wheels spinning?  Do you see how job seekers can use this feature to advertise?  Let’s pretend I’m looking for a Public Relations Specialist position in Philly.  The image created could say, “Philly PR Specialist 4 Hire”. The key is to be as creative as possible, and make your banner image stand out.

Speaking of standing out, the more graphically inclined folks can probably create much cooler images than what I used.   Plain black and white kind of works for me, and is actually somewhat classy, but you may be skilled enough to create something so visually strong that a company can’t help but contact you!

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What are your thoughts on using his new feature to advertise your job search?  Have you seen anyone else on Facebook do something creative with their image bar up top?

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21 comments
curegal
curegal

niceone ..... i love this feature of facebook, a really cool one

Henry's Resume
Henry's Resume

Good post...I didn't think of using my personal profile to optimize it for job search, I more protect my settings there. I just set up what I am calling a social resume: let me know what people think! http://www.facebook.com/SocialResume

Karla Porter
Karla Porter

Great use of Facebook real estate. Innovative and enterprising individuals find ways to adapt tools to their needs. This is a good example Rich =)

Gavin
Gavin

Great post Richie! very simple but extremely clever idea

Grace Boyle
Grace Boyle

What a great personal touch! Am I missing something? How did you do that? You didn't say so in the post, right? Haha, it's Christmas Eve and I just ate so much food and I'm hoping I'm not too stupid ... but how? It reminds me a bit of Myspace, where you could add more CSS/HTML and do a little more personalization. Facebook is pretty streamlined, but alast, look who is doing better ;) Great idea and here's to your continued success!

Dee Reinhardt
Dee Reinhardt

This is brilliant. I love the idea of how simple this is to complete. Thanks for the explanation when someone else tags you in other photos. Having the 200x600 profile pic works out like an advertisement would. Does anyone know a fanpage profile pic can be that big as well?

Jeremy
Jeremy

So...for the technologically stupid among us...you didn't really explain how to do it.

Shanmugam
Shanmugam

Good idea... Upgraded to the new Facebook profile few days back but didn't notice this until I read this post... Also, creating a 200x600 banner for the profile picture is a good way to do some advertising and catches the eye of the visitors

Diana Antholis
Diana Antholis

Oooo very creative. Great idea. And creative people can use that to post their latest work. I like it.

Kelly Dingee
Kelly Dingee

Great post....how do you suggest jobseekers make their profiles viewable to potential employers using Facebook to canvas talent? It's a question I get constantly and have yet to find a consistent answer that works for everyone. Best, Kelly

Mike Krass
Mike Krass

Saw colleagues with advanced graphic design skills publish custom photo sets, but didn't think of using this space to advertise your professional skills! GREAT thought, Rich.

Rich DeMatteo
Rich DeMatteo

Hey Karla - thanks for the comment! I feel like people out there will be much more creative than me once they get going!

Rich DeMatteo
Rich DeMatteo

Hey Gavin - Thanks so much! It took me long enough to complete! If only I was better graphically!

Rich DeMatteo
Rich DeMatteo

Hey Grace - I wasn't very clear in the explanation. As you know, Facebook takes your 5 most recent tagged pictures and puts them in that slot above. To create the image, you need to create 5 separate images that you'll tag yourself in, so that they will be placed up top. It gets a little tricky, but I'm sure people are better graphically than I am. It took me a good hour to figure it out. The way I did it was type each of the words in Microsoft Word. Then I did a print screen, and saved each of them as an image. Lastly, I uploaded each picture into FB, and tagged me into each one. There has to be an easier way, but this will start folks off on the right foot. Thanks!

Rich DeMatteo
Rich DeMatteo

Hey Jeremy - My mistake, I should have went into further detail on this. Basically, you just need to make 5 separate images and tag yourself in each of them. Facebook takes the last 5 images tagged of you and puts them on top of your profile. It took me a long time of playing around with it to get it right, and even knowing how to do it, so will anyone who knows how. Create the images in photoshop, or even take screen shots from microsoft word with the words you've used. Thanks!

Rich DeMatteo
Rich DeMatteo

Hey there - Good idea on the 200 X 600 banner. I should look into that myself! Thanks!

Rich DeMatteo
Rich DeMatteo

Hey Diana - Definitely helpful for creative designers. They will be able to show it off easily!

Rich DeMatteo
Rich DeMatteo

Hey Kelly - That's a tough one. I think in this situation, they should just make their profile viewable to FRIENDS OF FRIENDS. That way, enough people can have their eyes on the profile. I think that Facebook will best be a recruiting tool in the employee referral category, where "Friends" will actually be the ones that get folks jobs, not so much the recruiters on Facebook.

Rich DeMatteo
Rich DeMatteo

Hey Mike - There have been some pretty cool graphics that came out on Mashable, but no I haven't seen it used to advertise much yet. Hopefully we see some cool things coming!

Jeremy
Jeremy

OK, but then whenever someone else tags a new photo of you, doesn't that mess up your strategically arranged photo header?

Rich DeMatteo
Rich DeMatteo

Hey Jeremy - great question. It does, but you can click the X on that picture while it's on your page and it will disappear from view. So if someone tags you in two pictures, you'll just click the x over those 2 pictures, and your image will reappear. Sure, it takes some upkeep, but it's worth it!

Trackbacks

  1. [...] This post was mentioned on Twitter by Elyse Williamson. Elyse Williamson said: RT @KCDEE5: Here is a very innovative idea about using the new facebook profile to your job search advantage – http://fb.me/MWNyly9u [...]

  2. [...] As you’ve doubtlessly seen by now, there’s a new layout on Facebook. And Philadelphia-based HR professional Rich DeMatteo shows in his blog Corn on the Job just how you can put it to good use. Granted, it takes being a little graphically inclined, but you shouldn’t let that stop you. Check the article out here. [...]

  3. [...] only found if they went looking through the various tabs on your profile. If you are clever, like Richie DeMatteo of CornOnTheJob fame, you can use this new set up to market your job hunt. He tagged himself in some messages and posted [...]

  4. [...] your Twitter profile, state it in your LinkedIn headline, and even use the new Facebook profile to your advantage. The more people who know you are looking for a job, the more feedback you will eventually get, [...]

  5. [...] Here’s a great article from my Twitter friend, Rich DeMatteo (@CornOnTheJob) on how to professionally position yourself on Facebook without losing your individual identity: How to Use the New Facebook Profile to Get Hired. [...]

  6. [...] but also optimize your page to appeal to employers. Examples such as using the new Facebook to advertise your job search are a testament that you can use Facebook to get hired if you use it [...]

  7. [...] kept private, why not use the new layout to your advantage? Using the tagged photos update, you can advertise your job search in a creative way. You can also simply state that you are looking for a job, [...]

  8. [...] kept private, why not use the new layout to your advantage? Using the tagged photos update, you can advertise your job search in a creative way. You can also simply state that you are looking for a job, [...]

  9. [...] how can this help you show off your social media skills? By advertising your job search, your skills, your cause or any other kind of promotion. Many people have tagged [...]

  10. [...] How to Use the New Facebook Profile to Get Hired: Rich DeMatteo suggests using the five tagged photos at the top of your Facebook profile to advertise your job search. [...]