Job Seeker Uses “Hire Me” Campaign to Land Dream Job at Krispy Kreme Donuts

by Rich DeMatteo on February 3, 2011 · 40 comments

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Braden Young is a super fan of Krispy Kreme donuts.  Want to know how deep this passion runs?  Back before the tasty donut company opened up shops in Philadelphia, Braden would occasionally stop by the local Acme grocery store and pick up a dozen just for himself.  I must admit, it wouldn’t have been rare to see me doing the same thing often during my college career.  Don’t judge Braden and I until you’ve tasted a freshly made glazed Krispy Kreme donut!  Trust me, your life will never be be the same.

Braden’s “Hire Me” Campaign

When Braden noticed Krispy Kreme was hiring for a Sales & Marketing Manager, he saw an incredible opportunity to sweet talk the company through a creative “Hire Me” campaign. Genius!  Cornz is smiling!

Braden explains his thought process further, “Krispy Kreme Philly is very productive within social media, so I was positive one of their employees would eventually see my campaign. It just felt like a simple way to put myself out there and gain support from my network.”

Braden knew his idea was clever, and was certain someone would eventually notice his efforts, but I’m positive Braden had no idea things would move so fast.  Are you ready for this?  It only took Krispy Kreme 4 hours to contact him and then 3 days later he interviewed for the role!  Holy Donuts, Batman!

Oh, and I guess I’ll put your curiosity at rest now.  Yes, Braden did get the job.  He is now Krispy Kreme’s Sales and Marketing Manager!

What I love about Braden and this story is the fact that he never thought of sending a standard resume & cover letter.  “I figured that if I was going to go for it, I had to do it right and find a way to stand out”, said Braden.  Oh boy, did it work!  The company said they were extremely excited to see his campaign, and couldn’t wait to talk to him.  Jackpot, baby!

Check out Braden’s “Hire Me Krispy Kreme” FacebookTwitter page, and then look below to grab a gander of his jaw-droping custom cover letter.  It may be the most bad ass cover letter I’ve ever seen.

You can contact Braden on Twitter @hiremekrspykrme or @bradeny

What are your thoughts on Braden’s “Hire Me” campaign?  Are you hungry for a donut, like me?

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15 comments
Rudy Benson
Rudy Benson

Absolutely brilliant, I think this is the kind of approach you would expect from individuals that apply for jobs within the creative industries.

David
David

Great story - thanks for sharing it. And congratulations to Braden I think creative approaches are more common than you think but not as common as I'd like. I'm a career and communications coach who encourages clients to find the creative angles in their search. I like collecting stories like this to inspire others. In fact I give talks called "Creativity for the Job Search" - got one coming up later this month and will use Braden's story. I wish more people realized the odds are stacked against them when they stick to the traditional job-search and follow the herd. Being creative, standing out from the crowd while staying professional is definitely worth the effort.

Rich DeMatteo
Rich DeMatteo

Hey David - Thanks for your comment! I agree with you, but I don't believe many folks get it right! I think many people try, but fall short and don't gain the attention they need. Thanks for the comment!

Arthur
Arthur

With something like this it is all or nothing. Braden definitely went all out and caught the eye of Krispy Kreme's recruiter. Great job showcasing your creativity and marketing skills. You as a person and a prospect employee are a product and many people forget that when searching for jobs.

Rich DeMatteo
Rich DeMatteo

Hey Arthur - Thanks for the comment. Braden definitely did a great job showcasing his creativity, which many people don't do so well!

Laurel
Laurel

I love that he was creative in his approach! I'm working on this myself, so this is GREAT inspiration! thanks!

Rich DeMatteo
Rich DeMatteo

Hey Laurel - thanks for stopping by. Would love to hear about what you're building!

GoOctpus
GoOctpus

Amazing, and that really inspires me to think about how to stand out from crowd. Broaden is smart and the hire me compaign is perfect.

Rich DeMatteo
Rich DeMatteo

Thanks for stopping by Go Octopus! Definitely inspiring story!

Trudy
Trudy

Wow, this is incredibly creative. Smart cookie. Glad that the company actually recognized his creativity. Krispy Kreme must employ Linchpins, not cogs, and that is good to know. I am not crazy about their doughnuts, but I love that they recognized this guy. Great job.

Rich DeMatteo
Rich DeMatteo

Hey Trudy - He's definitely a smart cookie. Kudos to them for recognizing him, and great job to Braden for putting it together. Thanks for your comment!

Lindsey
Lindsey

WOW... I'm sure it's rare for strategies such as this to work in the creator's favor but he really put himself out there and it's amazing to see! I love the letter he created (would love to know how he put it together!) and would love to know what he was doing before (in more detail). I love that he's a Philly local (yay!) and impressed by the story! You know where something like that probably wouldn't work? France. Le sigh.

Rich DeMatteo
Rich DeMatteo

Hey Lindsey - I think you're right. It probably is rare. Maybe it's because companies won't pay attention to things like this, don't see "hire me" campaigns, or judge them as desperate. I'm not sure why, but it's a great story and good for Krispy Kreme for noticing him! Work on those French people, won't ya!

Judy
Judy

This is a fantastic example of a perfect match between job seeker and employer. Both obviously have high regard for innovation, determination,creativity and drive. Braden used the opporunity to showcase his marketing expertise and ideas. He turned the job application process into a real life example of his talents. Now I'm thinking...How can I do that? Well done Braden and Krispy Kreme (the most awesome donuts around!) I wish you both a fantastic experience together.

Rich DeMatteo
Rich DeMatteo

Hey Judy - Great comment! It's important to recognize Krispy Kreme here as well, so I'm glad you picked up on that. I'm excited to see how things go for Braden during his time there!