Rich DeMatteo

If you were to choose between two boxes – a plain, brown box or a box with colors and designs – without knowing what’s inside, what would you choose? Surely, you will most likely go for the box that is most appealing to your eyes. In the world of product marketing, packaging plays an important […]

Looking for a job can be a stressful time. There are almost always more candidates than there are jobs, which is why it’s important to find unique ways to stand out. That means going beyond the “dress to impress” mantra. Obviously, you’ll still want to dress nicely, but there are other ways to step up […]

(Image Source) Families are a demographic which is never going to disappear. Across the world, there will always be people starting their own flock, and most of them will spend an awful lot of money. This makes this part of society into something well worth pursuing in business. With customers which will always be around, […]

The Washington Post recently reported that “71 percent of employees are looking for new jobs.” This statistic is remarkably consistent with another study from 2013 that revealed that “only 13 percent of people worldwide actually like going to work.” While you may have heard otherwise in college, landing your dream job is clearly no easy task. Workers in […]