by Rich DeMatteo on December 12, 2014 · 5 comments

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Disclosure: Post sponsored by Spherion, but all opinions are my own. Please see below for additional disclosure.

If you missed Part 1, you can find it here.

If you missed Part 2, you can find it here.


Study Overview

As part of Spherion’s 2014 Emerging Workforce Study, surveys were collected that tracked the the use of social media in the workplace.  The study also looked at employee/employer preferences and the platform’s influence on recruitment and job satisfaction.  This blog post takes a look at some of their important findings from the study and also offers readers a chance to win a $100 gift card.


Social Media Disconnect Statistics 

  • This year’s study revealed a significant increase in the number of companies utilizing nearly every social outlet listed, especially compared to 2009, with Facebook and LinkedIn leading the bunch with 68 percent and 67 percent of companies using the tools. Mobile texting is now being used as frequently as corporate blogs.
  • Our study found this year that 49 percent of companies have a social media strategy in place, up from 45 percent last year, and 24 percent in our 2009 study – that’s nearly double the amount.
  • More than one-third (35 percent) of companies admit they struggle with how to address social media policies or practices with their workforce.
  • Success at achieving social media goals remains largely unchanged over past two years.
  • 27 percent of workers believe whether or not a company allows its workers to utilize social media during work factors greatly into their job satisfaction.
  • Nearly one-third (32 percent) feel it is appropriate for their boss to “friend” them on social networks.
  • Nearly two-in-ten workers (18 percent) agree/agree strongly that “I have not been hired in the past due to information or activity about me online.”


$100 AMEX Gift Card Giveaway Contest

How to win:  

Step 1:  Choose your favorite Social Media Disconnect Statistic above

Step 2: Tell me in the comments of this blog which statistic was your favorite. Make sure to leave that comment no later than Tuesday, December 16th at 11:59 PM EST

Step 3:  I will choose one comment at random to win.



Spherion partnered with bloggers such as me for their Emerging Workforce Study program. As part of this program, I received compensation for my time. They did not tell me what to purchase or what to say about any idea mentioned in these posts. Spherion believes that consumers and bloggers are free to form their own opinions and share them in their own words. Spherion’s policies align with WOMMA Ethics Code, FTC guidelines and social media engagement recommendations. 

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As John Haggerty said there are many situations when this can be inappropriate and I was surprised by the numbers, for example the pizza shop owner with teenage employees.


I found the following statistic the most interesting: "Success at achieving social media goals remains largely unchanged over past two years." Measuring social media success is somewhat relative and hard to quantify. There's success in measuring actual sales, and there's success in overall brand/market awareness. I'm curious to know how most brands identify success. Personally, I enjoy and use social media to learn about different brands and to stay on top of trends, but unless there's some immediate call to action (i.e. a sale, promotion code, etc.) I typically don't make an actual purchase - it's more of a source of information for me.

John Haggerty
John Haggerty

I personally liked "Nearly one-third (32 percent) feel it is appropriate for their boss to “friend” them on social networks." I do not agree with this unless it is in a non-traditional or informal working environment. Even though the intent of social media is to bring people together, I believe that some levels of separation are still OK. 


The comment I found most interesting was: "Nearly one-third (32 percent) feel it is appropriate for their boss to “friend” them on social networks."  I thought that number would be lower as I don't know a situation where it is ever appropriate. To me, it represents a boundary that should not be crossed.