Job Seeker Uses “Hire Me” Campaign to Pursue Dream Job At Chipotle

by Rich DeMatteo on September 8, 2011 · 29 comments

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How passionate are you about your favorite restaurant?  Does your memory vividly recall your first dining experience there?  Do you remember what you ordered?  Are you located near the restaurant’s corporate headquarters?  Would working there be your dream?

Bianca Cadloni can confidently answer “yes” to each of those questions.

In 1999, Bianca had her first bite of a Chipotle Chicken Taco (super jealous, I didn’t have my first Chipotle bite until 2007) and she was never the same.  Approximately 12 years later, Bianca’s passion in the wildly popular restaurant chain is strong as ever.  She has created a “Hire Me Chipotle” campaign that quickly captured my attention yesterday.  Her goal is to land a job with Chipotle as their social media and public relations coordinator.

Like I’ve done with the “Hire Me Krispy Kreme” and Social Jenny campaigns, I wanted to review Bianca’s attempt to land her dream gig in the guacamole mecca.

Bianca’s “Hire Me Chipotle” Website

What I first noticed about Bianca’s website was that it actually LOOKED like Chipotle!  I thought that her job of branding it like many images you’d see in Chipotle was fantastic.  I feel that’s something that people at Chipotle will enjoy viewing and I her attention to detail will pay off.

Oh, and she even tossed in some of her humor and personality on the home page.  Her main tag line is, “Will Work for Guacamole”.  Take a quick look at her design and the developed pages.

And before I forget, check out the slick Chipotle favicon she added (small, but look closely).  Nice touch, Bianca!

Bianca does a nice job of explaining why she’s applying, what job she’s applying for, and how her passion ties into everything.  Here’s a direct quote from her Hello Chipotle homepage that I love:

When I saw the job listing for social media and public relations coordinator, my heart skipped a beat. It was as if my love of PR, social media and Chipotle came together to give birth to the job description I had been dreaming of since I took my first bite of a sustainable chicken taco. So why do I deserve this job? Like you, I am Colorado based and here to stay. Now my hope is that you can see in me what I see in your company: creativity, ingenuity, forward thinking ideas and murderous guacamole (OK maybe not the last part).

I don’t think it’s necessary to quote or discuss each section, but Bianca does a nice job of explaining why she should be hired in the Writing, Social Media, Public Relations, and Advertising pages.  In these sections, she explains experiences from internships that directly relate to the job at Chipotle.  Oh, and she adds in a cool video in the Advertising section, which displays a video she played a major part in creating at her internship.  Another nice touch.

She adds in a About Bianca section to really display her personality and give the company an inside look into who she is and what she’s all about.  She caps off this section with her go to Chipotle order, which again, I think the people viewing the page will think was clever to add in.

Lastly, I think it’s important that she has a #Resume section as a clickable page.  This page also doubles as a contact form which is smart and saves space up top.  While the purpose of any campaign like this is to move away from the resume, organizations still typically want to see them at some point, so this gives them easy access.

 The Twitter Account

To help her campaign go viral, Bianca created a Twitter account for her campaign.  Check it out and follow her @HireMeChipotle.  Her bio is solid and the profile picture is great, using the Chipotle Cup and Guacamole in each hand.

She’s done a solid job in her first day, building up 56 followers so far.  I think Bianca will see those numbers increase dramatically by the weekend, hopefully bringing her a response from someone over at Chipotle.

Final Thoughts

As I mentioned in the beginning, her branding technique is slick.  I love how it actually does look much like an image you’d see in the restaurant.  She also does a nice job of connecting her experiences to the open position.

What advice would you give Bianca?  Would you change, add, or delete anything?  

Help Bianca spread her #HireMeCampaign by following @HireMeChipotle and checking out her website, http://hirebiancac.com/

 

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20 comments
Bianca
Bianca

I closed this campaign out 5 weeks after it's creation. I got a social media internship at an advertising agency in Denver, and was hired in March of 2012. I am now a social media specialist, and I love coming to work every day. My campaign taught me a lot about myself, and the types of companies I want to work for. My agency saw in me what Chipotle did not, and I am so grateful for that. Thanks to all the support, and to the campaign that somehow lives on. To those who are looking for employment, an internship will get you further than you will ever know.

Bob Cavezza
Bob Cavezza

Interesting. I'm sure this has made Bianca famous enough to get offers from many other places, but why didn't Chipotle offer her an interview? Is there something about this Job Campaign that they didn't like or respond to? This type of campaign seems like a slam dunk from all angles except that she was never granted an interview. Is there something she could have done better?

Kathy Ver Eecke
Kathy Ver Eecke

Okay, I'm late to the game here, just saw a link to this in someone's twitter stream. This is unbelievably creative, and Chipotle was very short sighted from a PR standpoint to not grant a interview. Can't imagine what their rationale was. Even if they didn't want every other candidate to think this is the route in, that's still backwards thinking. For goodness sakes, let's be sure we don't let the creative thinkers in! Nice job Bianca. Boo Chipotle.

Peter T. Davis
Peter T. Davis

I hate to be Donny Downer, but the first thing I would tell Bianca is not to violate a company's IP (using the favicon) and then ask them for a job as their social media and public relations coordinator. Should she get the job, she may find part of her time is spent following on just that! ;-)

Bryant Turnage
Bryant Turnage

This is a sharp campaign, and I commend Bianca for committing herself so fully to the hunt for her dream job. For most people, though, wouldn't such a direct targeting of one specific company be limiting our options too much? It seems that most people should have a short list of preferred companies they'd like to work for, but must keep their options open a bit more than this.

Melody Baker
Melody Baker

Hi Bianca! Great job branding and marketing yourself to the org of your choice. I think you will receive offers from firms that will value a perceptive and innovative thinker such as yourself.

Job Search
Job Search

HI RICH, I read your article and i like it. Keep writing bcz your blog is more attractive. Suzzy..

sarah
sarah

Hi Bianca, great job showing a proactive approach to getting what you want. I know you will go far. Have they hired you yet?

JENN
JENN

Coolest thing ever! What a creative and fun idea that makes you STAND OUT which is obviously so important :) Great job Bianca...no question you will be successful! :)

Migdalia Gonzalez
Migdalia Gonzalez

Hey! Great post! Thanks for helping to spread the word for her. It's a great idea and I only hope it inspires more individuals to create something to make them stand out above the rest. -Dalia

Mr. C
Mr. C

Ok cool, I thought it said on your linkedin you had a position...that's why i ask. I know at my position if I did this I'd be fired haha. I think it's awesome regardless!

Mr. C
Mr. C

I would love to do something similar, but what do her current employers think? Wouldn't they be a little upset? That's my fear.

Rich DeMatteo
Rich DeMatteo

Hey Bryant - Thanks for the comment on her campaign!

Bianca
Bianca

Thanks Jenn! I hope so. An interview is all I ask :)

Bianca
Bianca

No problem! I contribute for a blog in the Netherlands, and I am in charge of all international content on it. I don't get paid, but I do get to go to a lot of festivals for free. It's a pretty cool trade off. :)

Bianca
Bianca

This is an entry level position, and I am an entry level unemployed.

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